---
title: "Yin and Yang: A Marketing and Sales Conversation | Insider"
description: Insider | Demand generation is getting more difficult as prospect's behavior evolve. This show will cover the future of lead generation and explore what is working ...
---

[![Inbound-Seller-Logo.png](https://www.inboundseller.com/hs-fs/hubfs/Inbound-Seller-Logo.png?width=471&height=153&name=Inbound-Seller-Logo.png "Inbound-Seller-Logo.png")](https://www.inboundseller.com)

# The Yin and Yang Show

[![](https://cdn2.hubspot.net/hubfs/492152/Blog_images/Kelley_posts/Inbound17.jpg) ](https://www.inboundseller.com/yin-and-yang-show/5-new-hubspot-enhancements-from-inbound17-im-most-excited-about)

## [5 New HubSpot Enhancements from INBOUND17 I’m most excited about](https://www.inboundseller.com/yin-and-yang-show/5-new-hubspot-enhancements-from-inbound17-im-most-excited-about)

 [fa icon="calendar'] Sep 30, 2017 8:19:00 AM / by [Lindsay Kelley](https://www.inboundseller.com/yin-and-yang-show/author/lindsay-kelley) posted in [Insider](https://www.inboundseller.com/yin-and-yang-show/topic/insider), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show), [HubSpot](https://www.inboundseller.com/yin-and-yang-show/topic/hubspot)

[[fa icon="comment"] 0 Comments](https://www.inboundseller.com/yin-and-yang-show/5-new-hubspot-enhancements-from-inbound17-im-most-excited-about#comments-listing)

 I’m fresh back from INBOUND17 and in this episode I’m sharing my favorite new features and functions HubSpot will be rolling out.  

[Read More [fa icon="long-arrow-right"]](https://www.inboundseller.com/yin-and-yang-show/5-new-hubspot-enhancements-from-inbound17-im-most-excited-about)

[![](https://cdn2.hubspot.net/hubfs/492152/Blog_images/Kelley_posts/sales_interview_what_to_look_for.png) ](https://www.inboundseller.com/yin-and-yang-show/top-6-things-to-interview-for-when-hiring-a-sales-rep)

## [Top 6 things to interview for when hiring a sales rep](https://www.inboundseller.com/yin-and-yang-show/top-6-things-to-interview-for-when-hiring-a-sales-rep)

 [fa icon="calendar'] Sep 16, 2017 2:01:00 PM / by [Brian Signorelli](https://www.inboundseller.com/yin-and-yang-show/author/brian-signorelli) posted in [Insider](https://www.inboundseller.com/yin-and-yang-show/topic/insider), [Inbound Sales](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales), [Leadership](https://www.inboundseller.com/yin-and-yang-show/topic/leadership), [Inbound Selling](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-selling), [Sales Coaching](https://www.inboundseller.com/yin-and-yang-show/topic/sales-coaching), [Sales Leadership](https://www.inboundseller.com/yin-and-yang-show/topic/sales-leadership), [Sales Negotiation](https://www.inboundseller.com/yin-and-yang-show/topic/sales-negotiation), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show)

[[fa icon="comment"] 0 Comments](https://www.inboundseller.com/yin-and-yang-show/top-6-things-to-interview-for-when-hiring-a-sales-rep#comments-listing)

## What to interview for when looking to hire an entry to mid-level sales rep

If you’re looking to find interview tactics for your next interview with a sales rep for your company, this podcast episode is the place to start. HubSpot veteran [Brian Signorelli](https://www.linkedin.com/in/brian-signorelli-68a19a4/) shares the top six things to interview for in a sales rep.

[Read More [fa icon="long-arrow-right"]](https://www.inboundseller.com/yin-and-yang-show/top-6-things-to-interview-for-when-hiring-a-sales-rep)

[![](https://cdn2.hubspot.net/hubfs/492152/Stock%20images/do-you-know-these-three-big-tips-for-hiring-a-good-sales-rep.jpeg) ](https://www.inboundseller.com/yin-and-yang-show/how-to-hire-sales-reps-tips-from-a-hubspot-sales-veteran)

## [How to Hire Sales Reps - Tips from a HubSpot Sales Veteran](https://www.inboundseller.com/yin-and-yang-show/how-to-hire-sales-reps-tips-from-a-hubspot-sales-veteran)

 [fa icon="calendar'] Sep 8, 2017 8:57:00 AM / by [Brian Signorelli](https://www.inboundseller.com/yin-and-yang-show/author/brian-signorelli) posted in [Insider](https://www.inboundseller.com/yin-and-yang-show/topic/insider), [Inbound Sales](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales), [Sales Enablement](https://www.inboundseller.com/yin-and-yang-show/topic/sales-enablement), [Leadership](https://www.inboundseller.com/yin-and-yang-show/topic/leadership), [Inbound Selling](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-selling), [Sales Coaching](https://www.inboundseller.com/yin-and-yang-show/topic/sales-coaching), [Sales Leadership](https://www.inboundseller.com/yin-and-yang-show/topic/sales-leadership), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show)

[[fa icon="comment"] 0 Comments](https://www.inboundseller.com/yin-and-yang-show/how-to-hire-sales-reps-tips-from-a-hubspot-sales-veteran#comments-listing)

#### **Using LinkedIn to find and connect with qualified, right fit sales reps**

We explore sourcing and connecting with the right sales rep candidates. Brian Signorelli offers his top three tips: 

- **Outreach** - how to reach out to reps fitting your ideal profile
- **Messaging** - what to put in your messaging and subject line to get a high response rate.
- **Candidate Tracking** - Track it and keep a list of reps you reach out to in your [CRM](https://www.inboundseller.com/yin-and-yang-show/lets-talk-crm-it-gets-a-little-creepy) so you can track and manage

[Read More [fa icon="long-arrow-right"]](https://www.inboundseller.com/yin-and-yang-show/how-to-hire-sales-reps-tips-from-a-hubspot-sales-veteran)

[![](https://cdn2.hubspot.net/hubfs/492152/Blog_images/Kelley_posts/buy-in_for_hubspot.jpg) ](https://www.inboundseller.com/yin-and-yang-show/summer-how-to-series-get-buy-in-for-inbound-marketing-and-sales)

## [Summer How To Series: Get Buy-In for Inbound Marketing and Sales](https://www.inboundseller.com/yin-and-yang-show/summer-how-to-series-get-buy-in-for-inbound-marketing-and-sales)

 [fa icon="calendar'] Aug 18, 2017 2:35:00 PM / by [Brian Signorelli](https://www.inboundseller.com/yin-and-yang-show/author/brian-signorelli) posted in [Insider](https://www.inboundseller.com/yin-and-yang-show/topic/insider), [Inbound Sales](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales), [marketing](https://www.inboundseller.com/yin-and-yang-show/topic/marketing), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show), [HubSpot](https://www.inboundseller.com/yin-and-yang-show/topic/hubspot)

[[fa icon="comment"] 0 Comments](https://www.inboundseller.com/yin-and-yang-show/summer-how-to-series-get-buy-in-for-inbound-marketing-and-sales#comments-listing)

 When the inbound marketing and sales conversation comes up in the office technology industry, traditional copier dealers don’t always understand how inbound, or marketing automation, really work. VPs of sales and marketing directors are faced with convincing the president of the dealership that inbound is the best path to digital lead generation, but it’s not as easy to do this as it might sound. I’ve been there. I failed miserably at selling the president of the dealership I worked at.  

[Read More [fa icon="long-arrow-right"]](https://www.inboundseller.com/yin-and-yang-show/summer-how-to-series-get-buy-in-for-inbound-marketing-and-sales)

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There's a better way to sell that thousands of businesses are taking advantage of now -- It's called Inbound Selling. If you want to transform the way you, or your company sells, join us and start learning about the most effective and predictable way to sell more business faster.   

We work with a wide variety of clients looking to improve their sales skills and performance.  Whether you're an individual looking for personal coaching, or a sales leader looking to help your team, we can help.  

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