--- title: "Yin and Yang: A Marketing and Sales Conversation | sales forecasting" description: sales forecasting | Demand generation is getting more difficult as prospect's behavior evolve. This show will cover the future of lead generation and explore what is working ... --- [![Inbound-Seller-Logo.png](https://www.inboundseller.com/hs-fs/hubfs/Inbound-Seller-Logo.png?width=471&height=153&name=Inbound-Seller-Logo.png "Inbound-Seller-Logo.png")](https://www.inboundseller.com) # The Yin and Yang Show [![](https://www.inboundseller.com/hubfs/Stock%20images/Hand%20writing%20with%20a%20black%20mark%20on%20a%20transparent%20wipe%20board%20-%20Play.jpeg) ](https://www.inboundseller.com/yin-and-yang-show/what-are-you-doing-with-your-video-strategy) ## [What Are You Doing with Your Video Strategy?](https://www.inboundseller.com/yin-and-yang-show/what-are-you-doing-with-your-video-strategy) [fa icon="calendar'] Jun 1, 2018 7:30:00 AM / by [Brian Signorelli](https://www.inboundseller.com/yin-and-yang-show/author/brian-signorelli) posted in [Inbound Sales](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales), [Inbound Selling](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-selling), [marketing](https://www.inboundseller.com/yin-and-yang-show/topic/marketing), [sales evolution](https://www.inboundseller.com/yin-and-yang-show/topic/sales-evolution), [Inbound Sales Community](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales-community), [sales forecasting](https://www.inboundseller.com/yin-and-yang-show/topic/sales-forecasting), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show) [[fa icon="comment"] 1 Comment](https://www.inboundseller.com/yin-and-yang-show/what-are-you-doing-with-your-video-strategy#comments-listing) Today we talked to Katie from [Wistia](https://wistia.com/). Wistia is a video hosting platform with a variety of capabilities for tracking and engaging with your prospects using video. One of my favorite examples of a very well executed video strategy was a long-form landing page that, with the iPad, offered a paragraph of content followed by a video example and explanation. Brian Signorelli deems this the "White Video." I felt like I was going through her journey. [Read More [fa icon="long-arrow-right"]](https://www.inboundseller.com/yin-and-yang-show/what-are-you-doing-with-your-video-strategy) [![](https://www.inboundseller.com/hubfs/Stock%20images/What%20do%20Digital%20Souls%2c%20Augmented%20Humans%2c%20and%20Marketing%20Technologists%20have%20to%20do%20with%20your%20future%3F.jpeg) ](https://www.inboundseller.com/yin-and-yang-show/the-martec-future-digital-souls-augmented-humans-and-marketing-technologists) ## [The Martec Future: Digital Souls, Augmented Humans, and Marketing Technologists](https://www.inboundseller.com/yin-and-yang-show/the-martec-future-digital-souls-augmented-humans-and-marketing-technologists) [fa icon="calendar'] Mar 30, 2018 10:23:00 AM / by [Brian Signorelli](https://www.inboundseller.com/yin-and-yang-show/author/brian-signorelli) posted in [Inbound Sales](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales), [Inbound Selling](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-selling), [marketing](https://www.inboundseller.com/yin-and-yang-show/topic/marketing), [sales evolution](https://www.inboundseller.com/yin-and-yang-show/topic/sales-evolution), [Inbound Sales Community](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales-community), [sales forecasting](https://www.inboundseller.com/yin-and-yang-show/topic/sales-forecasting), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show) [[fa icon="comment"] 0 Comments](https://www.inboundseller.com/yin-and-yang-show/the-martec-future-digital-souls-augmented-humans-and-marketing-technologists#comments-listing) I recently had the pleasure of talking with [Scott Brinker](https://twitter.com/chiefmartec?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) of [Chief Martec](https://chiefmartec.com/) about where sales and marketing technology is heading in the future. Scott started his Chief Martec blog to discuss and review technology solutions in the service of marketing or sales -- marketing automation platforms, social media marketing systems, content management systems (CMS), CRMs and [content marketing tools](https://www.inboundseller.com/yin-and-yang-show/chatting-with-pete-caputa-of-data-box). There has been an explosion of technology solutions within the marketing and sales space, and it is difficult to find a category where there isn't some sort of disruptive innovation happening. There are likely 5,000 or more companies in this space now -- from a few multi-billion-dollar companies like Adobe or Salesforce to a plethora of hundred-million-dollar enterprises, to what is an infinite long tail of companies, some of whom are not yet profitable. The technology empowering marketing and sales is an order of magnitude greater than the capabilities available just 10 years ago. [Read More [fa icon="long-arrow-right"]](https://www.inboundseller.com/yin-and-yang-show/the-martec-future-digital-souls-augmented-humans-and-marketing-technologists) [![](https://www.inboundseller.com/hubfs/Stock%20images/Discuss%20the%20current%20state%20of%20inbound%20sales%20and%20marketing%20-%20and%20look%20to%20the%20future%20with%20this....jpeg) ](https://www.inboundseller.com/yin-and-yang-show/the-yin-and-yang-show-with-bob-ruffalo-and-marcus-sheridan-key-takeaways) ## [The Yin and Yang Show With Bob Ruffalo and Marcus Sheridan: Key Takeaways](https://www.inboundseller.com/yin-and-yang-show/the-yin-and-yang-show-with-bob-ruffalo-and-marcus-sheridan-key-takeaways) [fa icon="calendar'] Mar 23, 2018 9:15:00 AM / by [Brian Signorelli](https://www.inboundseller.com/yin-and-yang-show/author/brian-signorelli) posted in [Inbound Sales](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales), [Inbound Selling](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-selling), [marketing](https://www.inboundseller.com/yin-and-yang-show/topic/marketing), [sales evolution](https://www.inboundseller.com/yin-and-yang-show/topic/sales-evolution), [Inbound Sales Community](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales-community), [sales forecasting](https://www.inboundseller.com/yin-and-yang-show/topic/sales-forecasting), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show) [[fa icon="comment"] 0 Comments](https://www.inboundseller.com/yin-and-yang-show/the-yin-and-yang-show-with-bob-ruffalo-and-marcus-sheridan-key-takeaways#comments-listing) Digital marketing has undergone a sea change in the last five years or so. Inbound marketing was fairly easy in 2012, when you could use SEO to rank for original blog content that you published regularly. However, since every company is now using the tactic, it has become stale and ineffective. I was in conversation with Bob Ruffolo of [IMPACT](https://www.impactbnd.com/) and Marcus Sheridan of [The Sales Lion](https://www.thesaleslion.com/) and got to pick their brains on the current state of [sales](https://www.inboundseller.com/what-is-inbound-sales) and marketing, and where they are headed in the future. Here are some of the key takeaways from the conversation. [Read More [fa icon="long-arrow-right"]](https://www.inboundseller.com/yin-and-yang-show/the-yin-and-yang-show-with-bob-ruffalo-and-marcus-sheridan-key-takeaways) [![](https://www.inboundseller.com/hubfs/Stock%20images/A%20chat%20with%20Pete%20Caputa%20or%20DataBox%20about%20the%20evolving%20role%20of%20sales%20and%20what%20it%20might%20look%20like....jpeg) ](https://www.inboundseller.com/yin-and-yang-show/chatting-with-pete-caputa-of-data-box) ## [Chatting With Pete Caputa of Data Box](https://www.inboundseller.com/yin-and-yang-show/chatting-with-pete-caputa-of-data-box) [fa icon="calendar'] Mar 16, 2018 11:28:45 AM / by [Lindsay Kelley](https://www.inboundseller.com/yin-and-yang-show/author/lindsay-kelley) posted in [Inbound Selling](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-selling), [Inbound Sales Community](https://www.inboundseller.com/yin-and-yang-show/topic/inbound-sales-community), [sales forecasting](https://www.inboundseller.com/yin-and-yang-show/topic/sales-forecasting), [yin and yang show](https://www.inboundseller.com/yin-and-yang-show/topic/yin-and-yang-show) [[fa icon="comment"] 0 Comments](https://www.inboundseller.com/yin-and-yang-show/chatting-with-pete-caputa-of-data-box#comments-listing) This week on the Yin and Yang Show, Sig and I chatted with Pete Caputa of DataBox about the evolving role of sales and what it might look like in the near future. 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