You have to ask yourself am I a vitamin - a "nice to have" - or am I an aspirin - there's pain and I "need to have?"
Inbound is a confusing term. In this episode, we are joined by Trish Bertuzzi, author of The Sales Development Playbook. We dive into the “Trish brain” (her words, not mine!) of what is an inbound sales team versus what is an inside sales team. There IS a difference.
You’ll hear how to take a step back and think about which type of team you need. But before you can do that, it’s important to understand your sales cycle, buyer type, average deal size…yes, the variables matter. That’s what you need to understand before you build your strategy.
Find Trish’s book, The Sales Development Playbook on Amazon or download a few chapters here for free.
Watch the video and laugh at how horrible my internet was - Trish and Brian had a great conversation without me!
Or listen to the audio: