The Yin and Yang Show

This week on the Yin and Yang Show, Sig and I chatted with Pete Caputa of DataBox about the evolving role of sales and what it might look like in the near future.

How to use personalization in your marketing and sales efforts to drive more conversions

In the inbound world of attracting and nurturing folks throughout their journey, we don’t often take pause to explore how powerful personalization and segmentation can be. This week, Chris Bintliff from Not Really Rocket Science talks about the Why, What, and How of personalization. He shares tips on how to start your personalization efforts for both large and small budgets.

Here are the top takeaways from our conversation.

Since Brian Sig was off doing something exciting (it’s a secret, so I can’t tell you what he was doing), we’re sharing a podcast I was a guest on a couple weeks ago… Celebrating the Wins with Yip Yip founder, Brandon Lee.

You have to ask yourself am I a vitamin - a "nice to have" -  or am I an aspirin - there's pain and I "need to have?" 

Inbound is a confusing term. In this episode, we are joined by Trish Bertuzzi, author of The Sales Development Playbook. We dive into the “Trish brain” (her words, not mine!) of what is an inbound sales team versus what is an inside sales team. There IS a difference.

You’ll hear how to take a step back and think about which type of team you need. But before you can do that, it’s important to understand your sales cycle, buyer type, average deal size…yes, the variables matter. That’s what you need to understand before you build your strategy.

Find Trish’s book, The Sales Development Playbook on Amazon or download a few chapters here for free.