The Yin and Yang Show

The Missing Inbound Sales Link

[fa icon="calendar'] Nov 17, 2017 3:20:00 PM / by Brian Signorelli posted in yin and yang show, Sales Coaching, Inbound Sales Process, Inbound Selling, Lead Generation, Sales Enablement, Evolution of Sales

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There is a missing link between the inbound lead handoff from marketing to sales. Do you know what that link is?

There’s a gap in between the inbound methodologies. As an agency partner, I know we have felt the missing link between the marketing lead and the sales hand off. This week, we talk to David Fletcher from Maven Sales Group about how they fill the gap.

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Building an Inside Sales Team vs. an Inbound Sales Team

[fa icon="calendar'] Aug 26, 2017 9:22:00 AM / by Lindsay Kelley posted in yin and yang show, Inbound Sales Community, Inbound Sales Process, Inbound Selling, Inbound Sales, Inside Sales

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You have to ask yourself am I a vitamin - a "nice to have" -  or am I an aspirin - there's pain and I "need to have?" 

Inbound is a confusing term. In this episode, we are joined by Trish Bertuzzi, author of The Sales Development Playbook. We dive into the “Trish brain” (her words, not mine!) of what is an inbound sales team versus what is an inside sales team. There IS a difference.

You’ll hear how to take a step back and think about which type of team you need. But before you can do that, it’s important to understand your sales cycle, buyer type, average deal size…yes, the variables matter. That’s what you need to understand before you build your strategy.

Find Trish’s book, The Sales Development Playbook on Amazon or download a few chapters here for free.

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