The Yin and Yang Show

What Are You Doing with Your Video Strategy?

[fa icon="calendar'] Jun 1, 2018 7:30:00 AM / by Brian Signorelli posted in yin and yang show, sales forecasting, Inbound Sales Community, sales evolution, Inbound Selling, marketing, Inbound Sales

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Today we talked to Katie from Wistia. Wistia is a video hosting platform with a variety of capabilities for tracking and engaging with your prospects using video.

One of my favorite examples of a very well executed video strategy was a long-form landing page that, with the iPad, offered a paragraph of content followed by a video example and explanation. Brian Signorelli deems this the "White Video." I felt like I was going through her journey.

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The Martec Future: Digital Souls, Augmented Humans, and Marketing Technologists

[fa icon="calendar'] Mar 30, 2018 10:23:00 AM / by Brian Signorelli posted in yin and yang show, sales forecasting, Inbound Sales Community, sales evolution, Inbound Selling, marketing, Inbound Sales

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I recently had the pleasure of talking with Scott Brinker of Chief Martec about where sales and marketing technology is heading in the future.

Scott started his Chief Martec blog to discuss and review technology solutions in the service of marketing or sales -- marketing automation platforms, social media marketing systems, content management systems (CMS), CRMs and content marketing tools. There has been an explosion of technology solutions within the marketing and sales space, and it is difficult to find a category where there isn't some sort of disruptive innovation happening. There are likely 5,000 or more companies in this space now -- from a few multi-billion-dollar companies like Adobe or Salesforce to a plethora of hundred-million-dollar enterprises, to what is an infinite long tail of companies, some of whom are not yet profitable. The technology empowering marketing and sales is an order of magnitude greater than the capabilities available just 10 years ago.

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The Yin and Yang Show With Bob Ruffalo and Marcus Sheridan: Key Takeaways

[fa icon="calendar'] Mar 23, 2018 9:15:00 AM / by Brian Signorelli posted in yin and yang show, sales forecasting, Inbound Sales Community, sales evolution, Inbound Selling, marketing, Inbound Sales

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Digital marketing has undergone a sea change in the last five years or so. Inbound marketing was fairly easy in 2012, when you could use SEO to rank for original blog content that you published regularly. However, since every company is now using the tactic, it has become stale and ineffective.

I was in conversation with Bob Ruffolo of IMPACT and Marcus Sheridan of The Sales Lion and got to pick their brains on the current state of sales and marketing, and where they are headed in the future. Here are some of the key takeaways from the conversation.

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The Power of Personalization in Your Inbound Marketing Efforts

[fa icon="calendar'] Nov 27, 2017 9:04:00 AM / by Lindsay Kelley posted in yin and yang show, marketing

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How to use personalization in your marketing and sales efforts to drive more conversions

In the inbound world of attracting and nurturing folks throughout their journey, we don’t often take pause to explore how powerful personalization and segmentation can be. This week, Chris Bintliff from Not Really Rocket Science talks about the Why, What, and How of personalization. He shares tips on how to start your personalization efforts for both large and small budgets.

Here are the top takeaways from our conversation.

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Summer How To Series: Get Buy-In for Inbound Marketing and Sales

[fa icon="calendar'] Aug 18, 2017 2:35:00 PM / by Brian Signorelli posted in HubSpot, yin and yang show, marketing, Inbound Sales, Insider

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When the inbound marketing and sales conversation comes up in the office technology industry, traditional copier dealers don’t always understand how inbound, or marketing automation, really work. VPs of sales and marketing directors are faced with convincing the president of the dealership that inbound is the best path to digital lead generation, but it’s not as easy to do this as it might sound. I’ve been there. I failed miserably at selling the president of the dealership I worked at. 
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