The Yin and Yang Show

What Are You Doing with Your Video Strategy?

[fa icon="calendar'] Jun 1, 2018 7:30:00 AM / by Brian Signorelli posted in Inbound Sales, Inbound Selling, marketing, sales evolution, Inbound Sales Community, sales forecasting, yin and yang show

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Today we talked to Katie from Wistia. Wistia is a video hosting platform with a variety of capabilities for tracking and engaging with your prospects using video.

One of my favorite examples of a very well executed video strategy was a long-form landing page that, with the iPad, offered a paragraph of content followed by a video example and explanation. Brian Signorelli deems this the "White Video." I felt like I was going through her journey.

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The Martec Future: Digital Souls, Augmented Humans, and Marketing Technologists

[fa icon="calendar'] Mar 30, 2018 10:23:00 AM / by Brian Signorelli posted in Inbound Sales, Inbound Selling, marketing, sales evolution, Inbound Sales Community, sales forecasting, yin and yang show

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I recently had the pleasure of talking with Scott Brinker of Chief Martec about where sales and marketing technology is heading in the future.

Scott started his Chief Martec blog to discuss and review technology solutions in the service of marketing or sales -- marketing automation platforms, social media marketing systems, content management systems (CMS), CRMs and content marketing tools. There has been an explosion of technology solutions within the marketing and sales space, and it is difficult to find a category where there isn't some sort of disruptive innovation happening. There are likely 5,000 or more companies in this space now -- from a few multi-billion-dollar companies like Adobe or Salesforce to a plethora of hundred-million-dollar enterprises, to what is an infinite long tail of companies, some of whom are not yet profitable. The technology empowering marketing and sales is an order of magnitude greater than the capabilities available just 10 years ago.

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The Yin and Yang Show With Bob Ruffalo and Marcus Sheridan: Key Takeaways

[fa icon="calendar'] Mar 23, 2018 9:15:00 AM / by Brian Signorelli posted in Inbound Sales, Inbound Selling, marketing, sales evolution, Inbound Sales Community, sales forecasting, yin and yang show

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Digital marketing has undergone a sea change in the last five years or so. Inbound marketing was fairly easy in 2012, when you could use SEO to rank for original blog content that you published regularly. However, since every company is now using the tactic, it has become stale and ineffective.

I was in conversation with Bob Ruffolo of IMPACT and Marcus Sheridan of The Sales Lion and got to pick their brains on the current state of sales and marketing, and where they are headed in the future. Here are some of the key takeaways from the conversation.

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Top 6 things to interview for when hiring a sales rep

[fa icon="calendar'] Sep 16, 2017 2:01:00 PM / by Brian Signorelli posted in Insider, Inbound Sales, Leadership, Inbound Selling, Sales Coaching, Sales Leadership, Sales Negotiation, yin and yang show

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What to interview for when looking to hire an entry to mid-level sales rep

If you’re looking to find interview tactics for your next interview with a sales rep for your company, this podcast episode is the place to start. HubSpot veteran Brian Signorelli shares the top six things to interview for in a sales rep.

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How to Hire Sales Reps - Tips from a HubSpot Sales Veteran

[fa icon="calendar'] Sep 8, 2017 8:57:00 AM / by Brian Signorelli posted in Insider, Inbound Sales, Sales Enablement, Leadership, Inbound Selling, Sales Coaching, Sales Leadership, yin and yang show

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Using LinkedIn to find and connect with qualified, right fit sales reps

We explore sourcing and connecting with the right sales rep candidates. Brian Signorelli offers his top three tips: 

  • Outreach - how to reach out to reps fitting your ideal profile
  • Messaging - what to put in your messaging and subject line to get a high response rate.
  • Candidate Tracking - Track it and keep a list of reps you reach out to in your CRM so you can track and manage
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Celebrating the Wins | Inbound Style

[fa icon="calendar'] Sep 1, 2017 2:17:00 PM / by Lindsay Kelley posted in Inbound Sales, Inbound Sales Community, yin and yang show

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Since Brian Sig was off doing something exciting (it’s a secret, so I can’t tell you what he was doing), we’re sharing a podcast I was a guest on a couple weeks ago… Celebrating the Wins with Yip Yip founder, Brandon Lee.

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Building an Inside Sales Team vs. an Inbound Sales Team

[fa icon="calendar'] Aug 26, 2017 9:22:00 AM / by Lindsay Kelley posted in Inbound Sales, Inside Sales, Inbound Selling, Inbound Sales Process, Inbound Sales Community, yin and yang show

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You have to ask yourself am I a vitamin - a "nice to have" -  or am I an aspirin - there's pain and I "need to have?" 

Inbound is a confusing term. In this episode, we are joined by Trish Bertuzzi, author of The Sales Development Playbook. We dive into the “Trish brain” (her words, not mine!) of what is an inbound sales team versus what is an inside sales team. There IS a difference.

You’ll hear how to take a step back and think about which type of team you need. But before you can do that, it’s important to understand your sales cycle, buyer type, average deal size…yes, the variables matter. That’s what you need to understand before you build your strategy.

Find Trish’s book, The Sales Development Playbook on Amazon or download a few chapters here for free.

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Summer How To Series: Get Buy-In for Inbound Marketing and Sales

[fa icon="calendar'] Aug 18, 2017 2:35:00 PM / by Brian Signorelli posted in Insider, Inbound Sales, marketing, yin and yang show, HubSpot

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When the inbound marketing and sales conversation comes up in the office technology industry, traditional copier dealers don’t always understand how inbound, or marketing automation, really work. VPs of sales and marketing directors are faced with convincing the president of the dealership that inbound is the best path to digital lead generation, but it’s not as easy to do this as it might sound. I’ve been there. I failed miserably at selling the president of the dealership I worked at. 
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